A vision of empowerment for the hood,
artist King Kast of Vndta Studios created
the Protect The Hood Paletero Project
to bring attention to the struggles
the immigrant worker must endure.
local street vendors had it hardest
during the COVID-19 pandemic, as
they were the target of brutal
robberies leaving many without means
to make an honest living.
Our community, our culture, is rooted
in the pride of earning one’s living
through good, honest, hard-work,
which is why we are proud to bring
together the collaborative efforts of
Vndta Art Studio, Beer Thug Life,
Represent Ltd.™, Hip Hop Craft, and
Chelas Mundial to present a
beer brewed from the dedication
and passion to our crafts.
From our hood to yours, salud.