We kicked off the year with our first produced video project that was filmed in the Coachella Valley. Our friend Nephew Avila came out and played the role of the runner.
We wanted to make a visual that symbolized how we feel while continuing our journey as a creative brand and a small business that produces products. We would be lying to you if we told you this was easy and that everything is green at the other side of the fence. We continue to push forward on this long road because we firmly believe in our mission of creating and connecting with other like minded people.
We also implanted our love for physical training, hence the running and burpees. If you stay ready you don’t have to get ready, La Rutina.
Overall, we are very proud of ourselves how this project came out and are anxious to keep developing this visual pieces for you guys.
Thank you for watching.