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      In The Studio — street wear

      The Story Continues

       

      We kicked off the year with our first produced video project that was filmed in the Coachella Valley. Our friend Nephew Avila came out and played the role of the runner. 

      We wanted to make a visual that symbolized how we feel while continuing our journey as a creative brand and a small business that produces products. We would be lying to you if we told you this was easy and that everything is green at the other side of the fence. We continue to push forward on this long road because we firmly believe in our mission of creating and connecting with other like minded people. 

      We also implanted our love for physical training, hence the running and burpees. If you stay ready you don’t have to get ready, La Rutina. 

       

      Overall, we are very proud of ourselves how this project came out and are anxious to keep developing this visual pieces for you guys. 

       

      Thank you for watching. 

      Inspiration Behind "Protect The Hood" design

      Inspiration Behind "Protect The Hood" design

      Last year I was going through a problem that alot of people were also going through: rent increase. My rent had gone up an extra $400. I had just left a company I used to work for so a secure paycheck wasn’t there anymore. Stress was setting in, which drove me to adapt and find alternatives to fight the rent increase. So, I started researching about rent control and gentrification.


      That’s when I started becoming aware of rent hikes in cities like Santa Ana, Boyle Heights, all over LA and Inner cities of Orange County. People are losing their homes due to rent increases. People are becoming misplaced and have nowhere to go. Senior citizens are not able afford the rent hikes. Putting them at risk of becoming homeless. .


      Neighborhoods are no longer being recognized because they became trendy hipster spots with $2,000 studio apt. that some of us can’t afford. .
      That is what inspired this design. This is happening now and if there is no rent control, the homeless problem will keep increasing. Identities of neighborhoods will be lost. .


      Don’t get us wrong, we are all for safer neighborhoods, but not at the cost of people losing their homes, place of business, and roots within their neighborhoods. Making the current residents the outsiders